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The Choice Is Joyce
Local socialites and couture addicts still thank Joyce Ma, the fairy godmother of luxury retail in Hong Kong, for bringing must-have labels to the city. Others may be catching up, but her Joyce boutiques are still ultrachic havens outfitted with a Vogue-worthy wish list of designers and beauty brands.
Joyce Beauty. Love finding unique beauty products from around the world? Then this is the place for you, with cult perfumes, luxurious skin solutions, and new discoveries to be made. Bring your credit card—"bargain" isn't in the vocabulary here. Ground fl., New World Tower, 16-18 Queen's Rd. Central, Central, Hong Kong. 2367-0860. www.joyce.com. Central. Gateway Arcade, Harbour City, 3-27 Canton Rd., Tsim Sha Tsui, Kowloon. 2367-8128. Tsim Sha Tsui. Festival Walk, 80 Tat Chee Ave., Kowloon Tong, Kowloon. 2265-7176. Kowloon Tong.
Joyce. Local socialites and couture addicts still thank Joyce Ma, the fairy godmother of luxury retail in Hong Kong, for bringing must-have labels to the city. Others may be catching up, but her Joyce boutiques are still ultrachic havens outfitted with a Vogue-worthy wish list of designers and beauty brands. Not so much a shop as a fashion institution, hushed Joyce houses the worship-worthy creations of fashion's greatest gods and goddesses. McCartney, Miyake, Donna Karan, McQueen, Oscar de la Renta: the stock list is practically a mantra. Joyce sells unique household items, too, so your home can live up to your wardrobe. New World Tower, 16 Queen's Rd., Central, Hong Kong. 2810-1120. www.joyce.com. Central. Pacific Place, 88 Queensway, Admiralty. 2523-5944. Admiralty. Gateway Arcade, Harbour City, 3-27 Canton Rd., Tsim Sha Tsui, Kowloon. 2367-8128. Tsim Sha Tsui.
Joyce Warehouse. Fashionistas who've fallen on hard times can breathe a sigh of relief. Joyce's outlet on Ap Lei Chau, the island offshore from Aberdeen in Southside, stocks last season's duds from the likes of Jil Sander, Armani, Max Mara, Phillip Lim, and Anna Sui. Prices for each garment are reduced by about 10% each month, so the longer the piece stays on the rack, the less it costs. Bus 90B gets you from Exchange Square to Ap Lei Chau in 25 minutes; then hop a taxi for the four-minute taxi ride to Horizon Plaza. 21st fl., Horizon Plaza, 2 Lee Wing St., Southside, Hong Kong. 2814-8313. www.joyce.com.
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