Aruba's wildly sculpted landscape is replete with rocky deserts, cactus clusters, secluded coves, blue vistas, and the trademark divi-divi tree. To preserve the environment while encouraging visitors to explore, the government has implemented a 10-year, $10 million ecotourism plan. Initiatives include finding ways to make efficient use of the limited land resources and protecting the natural and cultural resources in such preserves as Arikok National Park and the Coastal Protection Zone (along the island's north and east coasts).
Oranjestad, Aruba's capital, is good for shopping by day and dining by night, but the "real Aruba" -- with its untamed beauty -- can be found only in the countryside. Rent a car, take a sightseeing tour, or hire a cab for $30 an hour. Though desolate, the northern and eastern shores are striking and well worth a visit. A drive out past the California Lighthouse or to Seroe Colorado will give you a feel for the backcountry.
Although the main highways are well paved, the windward side of the island still has some roads that are a mixture of compacted dirt and stones. A car is fine, but a four-wheel-drive vehicle will enable you to better navigate the unpaved interior. Remember that few beaches outside the hotel strip along Palm and Eagle beaches to the west have refreshment stands, so pack your own food and drink. Aside from those in the infrequent restaurant, there are no public bathrooms outside of Oranjestad.
Traffic is sparse, but signs leading to sights are often small and hand lettered (this is slowly changing as the government puts up official road signs), so watch closely. Route 1A travels southbound along the western coast, and 1B is simply northbound along the same road. If you lose your way, just follow the divi-divi trees.