Columbus came upon the Virgin Islands during his second voyage to the New World, in 1493. He anchored in Salt River, a natural bay west of what is now Christiansted, St. Croix, and sent his men ashore in search of fresh water. Hostile arrows rather than welcoming embraces made for a quick retreat. In haste, Columbus named the island Santa Cruz (Holy Cross) and sailed north. He eventually claimed St. John, St. Thomas, and what are now the British Virgin Islands for Spain and at the same time named this shapely silhouette of 60-some islands Las Once Mil Virgenes, for the 11,000 legendary virgin followers of St. Ursula. Columbus believed the islands barren of priceless spices, so he sailed off leaving more than a century's gap in time before the next Europeans arrived.
Pioneers, planters, and pirates from throughout Europe ushered in the era of colonization. Great Britain and the Netherlands claimed St. Croix in 1625. This peaceful coexistence ended abruptly when the Dutch governor killed his English counterpart, thus launching years of battles for possession that would see seven flags fly over this southernmost Virgin isle. Meanwhile, St. Thomas's sheltered harbor proved a magnet for pirates like Blackbeard and Bluebeard. The Danes first colonized the island in 1666, naming their main settlement Taphus for its many beer halls. In 1691 the town received the more respectable name of Charlotte Amalie in honor of Danish king Christian V's wife. It wasn't until 1718 that a small group of Dutch planters raised their country's flag on St. John. As on its sibling Virgins, a plantation economy soon developed.
Plantations depended on slave labor, and the Virgin Islands played a key role in the triangular route that connected the Caribbean, Africa, and Europe in the trade of sugar, rum, and human cargo. By the early 1800s a sharp decline in cane prices due to competing beet sugar and an increasing number of slave revolts motivated Governor General Peter von Scholten to abolish slavery in the Danish colonies on July 3, 1848. This holiday is now celebrated as Emancipation Day.
After emancipation, the island's economy slumped. Islanders owed their existence to subsistence farming and fishing. Meanwhile, during the American Civil War, the Union began negotiations with Denmark for the purchase of the Virgin Islands in order to establish a naval base. However, the sale didn't happen until World War I, when President Theodore Roosevelt paid the Danes $25 million for the three largest islands; an elaborate Transfer Day ceremony was held on the grounds of St. Thomas's Legislature Building on March 31, 1917. A decade later, Virgin Islanders were granted U.S. citizenship. Today the U.S. Virgin Islands is an unincorporated territory, meaning that citizens govern themselves, vote for their own governors, but cannot vote for president or congressional representation.
Nowadays, Virgin Islanders hail from more than 60 nations. Descendants of African slaves are the largest segment of the population, so it's not surprising that they also provide the largest percentage of workers and owners of restaurants, resorts, and shops. The Danish influence is still strong in architecture and street names. Americana is everywhere, too, most notably in recognizable fast-food chains, familiar shows on cable TV, and name-brand hotels. Between this diversity and the wealth that tourism brings, Virgin Islanders struggle to preserve their culture. Their rich, spicy West Indian-African heritage comes to full bloom at Carnival time, when celebrating and playing mas (with abandon) take precedence over everything else.
About 60,000 people live on 32-square-mi (83-square-km) St. Thomas (about the size of Manhattan); 51,000 on the 84 square mi (216 square km) of pastoral St. Croix; and about 5,000 on 20-square-mi (52-square-km) St. John, two-thirds of which is a national park. The backbone of the islands' economy is tourism, but at their heart is an independent, separate being: a rollicking hodgepodge of West Indian culture with a sense of humor that puts sex and politics in almost every conversation. Lacking a major-league sports team, Virgin Islanders follow the activities and antics of their 15 elected senators with the rabidity of Washingtonians following the Redskins. Loyalty to country and faith in God are the rules in the USVI, not the exceptions. Prayer is a way of life, and ROTC is one of the most popular high-school extracurricular activities.
Although the idyllic images of a tropical isle are definitely here, there's evidence, too, of growing pains. Traffic jams are common, a clandestine drug trade fuels crime, and -- particularly on St. Thomas -- there are few beaches left that aren't fronted by a high-rise hotel. Virgin Islanders are friendly folks, yet they can be prone to ungracious moments. Saying "Good morning" to the woman behind the jewelry counter, "Good afternoon" to the man who drives your cab, or "Good evening" as you arrive at a restaurant for dinner will definitely pave the way for more pleasantries. Despite fairly heavy development, wildlife has found refuge here. The brown pelican is on the endangered list worldwide but is a common sight in the USVI. The endangered native boa tree is protected, as is the hawksbill turtle, whose females lumber onto the beaches to lay eggs.