Smart, stylish, and so British, St. James's and Mayfair comprise the heart and soul of London's West End. Walk along Oxford Street at a healthy clip and feel the history of old London and the chic tempo of new London keep step beside you. Along these streets you can also find the greatest concentration of fine hotels, posh department stores, opulent restaurants, swanky galleries, top auction houses, and international corporations -- the sense of being somewhere important is all-encompassing in the sparkling streets of St. James's and Mayfair.