Lugano

Strung around a sparkling bay like Venetian glass beads, with dark, conical mountains rising primordially out of its waters and icy peaks framing the scene, Lugano earns its nickname as the Rio of the Old World. Of the three world-class waterfront resorts, Lugano tops Ascona and Locarno for architectural style, sophistication, and natural beauty. This isn't to say that it has avoided the pitfalls of a successful modern resort: there's thick traffic right up to the waterfront, much of it in manic Italian style, and it has more than its share of concrete waterfront high-rise hotels with balconies skewed to produce "a room with a view" regardless of aesthetic cost. Yet the sacred passeggiata—the afternoon stroll to see and be seen that winds down every Italian day—asserts the city's true personality as a graceful, sophisticated resort. It's not Swiss, not Italian…just Lugano.