São Paulo Feature
- Travel Tips
- Fodor's Choice
A Bit of History
São Paulo wasn't big and important right from the start. It was founded in 1554 by Jesuit priests who began converting native Indians to Catholicism. The town was built strategically on a plateau, protected from attack and served by many rivers. It remained unimportant to the Portuguese crown until the 1600s, when it became the departure point for the bandeira (literally, "flag") expeditions, whose members set out to look for gemstones and gold, to enslave Indians, and, later, to capture escaped African slaves. In the process, these adventurers established roads into vast portions of previously unexplored territory. São Paulo also saw Emperor Dom Pedro I declare independence from Portugal in 1822, by the Rio Ipiranga (Ipiranga River), near the city.
It was only in the late 19th century that São Paulo became a driving force in the country. As the state established itself as one of Brazil's main coffee producers, the city attracted laborers and investors from many countries. Italians, Portuguese, Spanish, Germans, and Japanese put their talents and energies to work. By 1895, 70,000 of the 130,000 residents were immigrants. Their efforts transformed the place from a sleepy mission post into a dynamic financial and cultural hub, with people of all colors and religions living and working together peacefully.
Avenida Paulista was once the site of many a coffee baron's mansion. Money flowed from these private domains into civic and cultural institutions. The arts began to flourish, and by the 1920s São Paulo was promoting such great artists as Mário and Oswald de Andrade, who introduced modern elements into Brazilian art.
In the 1950s the auto industry began to develop and contributed greatly to São Paulo's contemporary wealth—and problems. Over the next 30 years, people from throughout Brazil, especially the northeast, came seeking jobs, which transformed the city's landscape by increasing slums and poverty. Between the 1950s and today, the city's main revenue moved from industry to banking and commerce.
Today, like many major European or American hubs, São Paulo struggles to meet its citizens' transportation and housing needs, and goods and services are expensive. Like most of its counterparts elsewhere in the world, it hasn't yet found an answer to these problems.
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