For those who want to escape the chaotic medinas and tourist hordes of the imperial cities, the Southern Atlantic coastline is the perfect alternative, with miles of deserted beaches, enchanting seaside villages, and colorful exotic landscapes to enrich the mind and spirit. The scenery is stunning and varied with rocky wilderness, vast seascapes, and fertile plains. Much of the area (except for Agadir) remains pristine and gets relatively few visitors. Swim, surf, sunbathe, bird-watch, and breathe in fresh ocean air. Laid-back towns, surfer havens, coastal resorts, and unexpected oases offer a holistic way to learn about local culture, food, language, and history.
Day 1: Marrakesh
Fly directly to Marrakesh Menara International Airport. Experience the sensory overload of the Jemaa el-Fnaa, the medina’s main square, before shopping-til-you-drop in its designer boutiques and labyrinthine souks; the Souk des Sachochiers for leather bags, Souk Haddadine for metalwork, and Souk Zrabi for carpets. The Ali ben Youssef Medersa, Koutoubia Mosque (non-Muslims cannot enter), Bahia Palace, the ruins of the El Badi Palace, Saadian Tombs, Marrakesh Museum set in the ornate salons of the Mnebhi Palace, and the Maison de la Photographie are important sites in the medina. Jardin Majorelle and Yves Saint Laurent Museum are must-sees in the Ville Nouvelle, or new town. End the day at one of the city’s excellent eateries.
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Day 2: Essaouira
Rise early to head west to the picturesque port city of Essaouira. After you check into your hotel, stroll around the compact medina lined with whitewashed houses and the fishing port with its photogenic sea-blue wooden boats. Stop to have a fish lunch near the port; don’t miss the fresh sardines and shrimps straight off the grill. The city is a hub for contemporary Moroccan artists—check out the art galleries showcasing the self-taught naive artists of the region. Shop the pedestrian-only medina streets for thuya wood, ceramics, babouches (leather slippers), and woven fabrics. Watch the sunset on the ocean horizon atop the ramparts of the Kasbah. For the best panoramic view, access the fortress at the Port Skala, the cliffside sea bastion lined with brass cannons.
Day 3: Taghazout
Head south toward Agadir, stopping off for magnificent sea views on the undisturbed sweeping sands of Morocco’s most beautiful beaches. Sidi Kaouki (30 minutes south of Essaouira) is one of the most well-known beaches to sunbathe and dip your toes into the refreshing Atlantic waters. Farther south, spend the night in the laid-back fishing village of Taghazout; once a hippy hangout, it now attracts surfers of all levels, with its surf and yoga camps, cool cafés, and mix of stylish boutique hotels and luxe international resorts.
Day 4: Tiznit
Continue your journey south to Tiznit, famous for its Amazigh silver jewelry and handwoven carpets. Stay the night to experience authentic Amazigh living and hit its weaving cooperatives and wonderful market, especially if you’re looking for jewelry.
Day 5: Tafraoute
Discover the natural beauty of the Anti-Atlas region, passing palm groves, almond orchards, rocky landscapes, fertile valleys, and fortified towns. You’ll pass through the small villages of Igherm and Oumnast before enjoying the beauty of Tafraoute. Explore the Ammeln Valley region, then return to town in the late afternoon.
Day 6: Taroudant
Head to low-key Taroudant and stroll around the open markets and historic ramparts. Dubbed a “mini-Marrakesh,” the red-ocher-walled city has two main souks and is known for its handcrafted leather goods and aromatic spices. In the medina, don’t miss the jewelry souk, fish market, kasbah, and pretty gardens. Listen for Tashelheit, the Amazigh dialect of the southern Souss region. On Sunday, locals from surrounding areas sell produce, livestock, and various wares near the main gate. A short loop drive east, about 10 km (6 miles) from Taroudant, takes you through the fertile Souss Valley plains.
Day 7: Return to Marrakesh
Count on around four hours to return to the fabled Red City. Return to the Jemaa el-Fnaa to shop for any last-minute souvenirs then enjoy a delectable Moroccan dinner in a stylish restaurant or sophisticated riad. And don’t miss the city’s excellent nightlife, from snake charmers to sophisticated cocktail bars.